B
Evidence Grade B
Safe to Cite
Dated
56%
56% -- budget allocation factor for US consumer packaged goods (CPG) manufacturers (2023-12)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2023-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Skai and Path to Purchase Institute
Primary
Tier B
https://www.insiderintelligence.com/content/performance-measurement-critical-to-retail-media-budgeti… ↗
Source Article
Measuring performance is critical to CPG brands’ retail media investments
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Original Research
Skai and Path to Purchase Institute
· Original study ↗
Methodology
Source: Skai and Path to Purchase Institute, 'The State of Retail Media 2024'. 98 US advertisers were surveyed during December 2023.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023-12 (current) | 56% | |
| 2023-12 (current) | 50% | -10.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumer packaged goods (CPG) manufacturers: 56% budget allocation factor. Source: Skai and Path to Purchase Institute (2023-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/performance-measurement-cpg-brands
HTML Embed
<blockquote cite="https://lighthousedata.io/data/performance-measurement-cpg-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- budget allocation factor for US consumer packaged goods (CPG) manufacturers<br><small>Source: Skai and Path to Purchase Institute (2023-12) · <a href="https://lighthousedata.io/data/performance-measurement-cpg-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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