B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1
1 -- campaign roi for Perfetti Van Melle (AI world of lollipops campaign) (2026)
Perfetti Van Melle's 'AI world of lollipops' campaign achieved a 1.25 ROI.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media
Primary
Tier B
https://www.wppmedia.com/de/local/mena ↗
Source Article
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Original Research
WPP Media
· Original study ↗
Methodology
Agency self-reported case study result; WPP Media states its AI-driven campaign for Perfetti Van Melle achieved a 1.25 ROI alongside brand awareness lifts; no methodology disclosed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Perfetti Van Melle (AI world of lollipops campaign): 1 campaign roi. Source: WPP Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/perfetti-van-melle-ai-campaign-roi-1-25
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<blockquote cite="https://lighthousedata.io/data/perfetti-van-melle-ai-campaign-roi-1-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1</strong> -- campaign roi for Perfetti Van Melle (AI world of lollipops campaign)<br><small>Source: WPP Media (2026) · <a href="https://lighthousedata.io/data/perfetti-van-melle-ai-campaign-roi-1-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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