B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
67%
67% -- coupon type preference for Consumers (2026)
67% of consumers prefer 'percentage off' deals, making it the most popular coupon type.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
affdude.com
Primary
Tier C
https://affdude.com/coupon-statistics/ ↗
Source Article
50+ Coupon Statistics for 2026: Market Size, Trends & Usage Data | AFFDude
50+ Coupon Statistics for 2026: Market Size, Trends & Usage Data
Coupons are no longer just paper clippings from Sunday newspapers. In 2026, digital coupon marketing drives billions in revenue, shapes buying decisions, and fuels customer loyalty across every major industry.
With over 90% of consumer…
Original Research
affdude.com
· Original study ↗
Methodology
Percentage off deals most popular coupon type
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 67% coupon type preference. Source: affdude.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/percentage-off-most-popular
HTML Embed
<blockquote cite="https://lighthousedata.io/data/percentage-off-most-popular" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- coupon type preference for Consumers<br><small>Source: affdude.com (2026) · <a href="https://lighthousedata.io/data/percentage-off-most-popular" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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