B
Evidence Grade B
Graded
under review
Safe to Cite
Current
24%
24% -- budget allocation percentage for marketers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
94
Source
Fractl
Primary
Tier A
https://digiday.com/marketing/by-the-numbers-how-marketers-are-building-the-infrastructure-for-ai-se… ↗
Source Article
By the numbers: How marketers are building the infrastructure for AI search
Marketers are carving out budgets for AI search, but research suggests execution, measurement and content strategies are still catching up.
Original Research
Fractl
· Original study ↗
Methodology
Survey from Fractl
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 24% budget allocation percentage. Source: Fractl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/percentage-of-budget-allocated-to-ai-visibility
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<blockquote cite="https://lighthousedata.io/data/percentage-of-budget-allocated-to-ai-visibility" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- budget allocation percentage for marketers<br><small>Source: Fractl (2026) · <a href="https://lighthousedata.io/data/percentage-of-budget-allocated-to-ai-visibility" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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