B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
17.4%
17.4% -- sales uplift for Pepsodent (OLIVER campaign, Indonesia) (2025)
In 2025, OLIVER's Ramadan campaign for Pepsodent in Indonesia delivered a 17.4% sales uplift.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17.4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OLIVER | The Brandtech Group
Primary
Tier B
https://www.aoyglobalawards.com/finalists/oliver-the-brandtech-group-d2zc2nbpcudfcne ↗
Source Article
OLIVER
Original Research
OLIVER | The Brandtech Group
· Original study ↗
Methodology
Agency-reported campaign result
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pepsodent (OLIVER campaign, Indonesia): 17.4% sales uplift. Source: OLIVER | The Brandtech Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pepsodent-ramadan-campaign-sales-uplift-2025
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<blockquote cite="https://lighthousedata.io/data/pepsodent-ramadan-campaign-sales-uplift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.4%</strong> -- sales uplift for Pepsodent (OLIVER campaign, Indonesia)<br><small>Source: OLIVER | The Brandtech Group (2025) · <a href="https://lighthousedata.io/data/pepsodent-ramadan-campaign-sales-uplift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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