B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- personal relevance uplift for People-focused advertising creative (2025)
Focusing on people instead of products in advertising drives 15% more personal relevance.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Geography
AU
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Australian Advertising Effectiveness Rules
Primary
Tier B
https://qa.outfront.dev/blog/with-out-of-home-celebrity-captivated-cruise-capital-world ↗
Source Article
With Out of Home, Celebrity Captivated “The Cruise Capital of the World” | Brand Central Station | OUTFRONT
With Out of Home, Celebrity Captivated "The Cruise Capital of the World"
March 4, 2025
They call PortMiami “The Cruise Capital of the World.” In fact, it’s a trademark. But it’s also the truth.
Last year more than 8.2 million passengers boarded ships there – a 12.8% jump from the year prior and a re…
Original Research
Australian Advertising Effectiveness Rules
· Original study ↗
Methodology
Australian Advertising Effectiveness Rules, cited by OUTFRONT
Methodology documented
Segmentation
IndustryMedia
RegionAU
RoleAll marketers
Channelevents
Cite this stat
Plain Text
People-focused advertising creative: 15% personal relevance uplift. Source: Australian Advertising Effectiveness Rules (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/people-focused-creative-relevance
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<blockquote cite="https://lighthousedata.io/data/people-focused-creative-relevance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- personal relevance uplift for People-focused advertising creative<br><small>Source: Australian Advertising Effectiveness Rules (2025) · <a href="https://lighthousedata.io/data/people-focused-creative-relevance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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