B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

1,500,000

1,500,000 -- content engagements for People First (2022)

2022  · Higher Ground Labs

People First content received 1.5 million total engagements across 693 peer-to-peer content pieces through their microinfluencer GOTV campaigns during the 2022 midterms.

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Attribution: Higher Ground Labs View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
1,500,000
Unit
Count
Data Vintage
2022
Entity
People First
Geography
US
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Higher Ground Labs Primary Tier B
https://highergroundlabs.com/2022-midterms-impact/ ↗
Confidence: 53/100 Vintage: 2022 Channel: Deep Crawl
Source Article
HGL’s portfolio in the 2022 midterm elections: By the numbers - Higher Ground Labs
Our portfolio companies generated incredible tech and infrastructure value for the progressive movement this cycle. They worked on advancing the nation’s toughest issues, including reproductive rights, gun reform, and climate change. They helped implement novel campaigning tactics and innovations to…
Original Research
Higher Ground Labs · Original study ↗

Portfolio company self-reported impact metrics

Methodology documented
IndustryMedia RegionUS RoleAll marketers Channelcontent
Plain Text
People First: 1,500,000 content engagements. Source: Higher Ground Labs (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/people-first-total-engagements-2022
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<blockquote cite="https://lighthousedata.io/data/people-first-total-engagements-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,500,000</strong> -- content engagements for People First<br><small>Source: Higher Ground Labs (2022) · <a href="https://lighthousedata.io/data/people-first-total-engagements-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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