C
Evidence Grade C
Use with Hedging
Dated
18%
18% -- email open rate 24hr for Pearson's Wine & Spirits email newsletter (2006)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2006
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
MarketingSherpa
Primary
Tier B
http://www.marketingsherpa.com/barrier.cfm?ident=27451 ↗
Source Article
Inspiration -- How a Neighborhood Retailer Created a Newsletter Customers Adore
May 25, 2006
Case Study
|
SUMMARY:
Memorial Day Weekend used to be one of the slowest periods of the year for Washington, DC's gourmet retailer Pearson's Wine & Spirits. But this year, Proprietor Steve Silver confidently says it will be a weekend only second to the Christmas season. Why? His twice-w…
Also cited by
2026-08-14
Original Research
MarketingSherpa
· Original study ↗
Methodology
Range midpoint
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Pearson's Wine & Spirits email newsletter: 18% email open rate 24hr. Source: MarketingSherpa (2006). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pearsons_wine_24hr_email_open_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pearsons_wine_24hr_email_open_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- email open rate 24hr for Pearson's Wine & Spirits email newsletter<br><small>Source: MarketingSherpa (2006) · <a href="https://lighthousedata.io/data/pearsons_wine_24hr_email_open_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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