B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- ad memorability lift for Peacock (2025)
Premium Pause Ads on Peacock have shown a 68% lift in ad memorability.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NBCUniversal
Primary
Tier A
https://martechtrend.com/nbcu-unveils-ad-tech-to-boost-live-tv-event-impact/ ↗
Source Article
NBCU unveils ad tech to boost live TV event impact - martechtrend
NBCUniversal Rolls Out New Advertising Tools Ahead of 2026
NBCUniversal (NBCU) has announced a comprehensive suite of new advertising tools designed to enhance targeting, measurement, and viewer engagement across its platforms. These innovations aim to bring the precision of digital marketing to tra…
Original Research
NBCUniversal
· Original study ↗
Methodology
Company announcement citing internal ad format performance data
Methodology documented
Segmentation
IndustryMedia
Channelevents
Cite this stat
Plain Text
Peacock: 68% ad memorability lift. Source: NBCUniversal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/peacock-premium-pause-ads-memorability-lift
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<blockquote cite="https://lighthousedata.io/data/peacock-premium-pause-ads-memorability-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- ad memorability lift for Peacock<br><small>Source: NBCUniversal (2025) · <a href="https://lighthousedata.io/data/peacock-premium-pause-ads-memorability-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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