B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18.6%
18.6% -- checkout begin rate lift for Parent-facing ecommerce site with 'peace of mind' messaging above the fold (A/B test variation vs control) (2026)
Adding 'peace of mind' messaging above the fold resulted in an 18.6% lift in the checkout begin rate in an A/B test.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
18.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
crocasestudies.com
Primary
Tier C
https://crocasestudies.com/case-studies/225 ↗
Source Article
Incorporating "Peace of Mind" messaging above the fold boosts emotional connection and increases conversions
Incorporating "Peace of Mind" messaging above the fold boosts emotional connection and increases conversions
Discover how adding "peace of mind" content near pricing led to a 20.8% conversion increase. Explore the emotional impact on buyers today!
Metric
Lift change
Control
Variation
If we use "peac…
Original Research
crocasestudies.com
· Original study ↗
Methodology
A/B case study; lift of variation vs control
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Parent-facing ecommerce site with 'peace of mind' messaging above the fold (A/B test variation vs control): 18.6% checkout begin rate lift. Source: crocasestudies.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/peace-of-mind-messaging-checkout-begin-lift
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<blockquote cite="https://lighthousedata.io/data/peace-of-mind-messaging-checkout-begin-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.6%</strong> -- checkout begin rate lift for Parent-facing ecommerce site with 'peace of mind' messaging above the fold (A/B test variation vs control)<br><small>Source: crocasestudies.com (2026) · <a href="https://lighthousedata.io/data/peace-of-mind-messaging-checkout-begin-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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