B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8,000
8,000 -- event attendees influenced for PBR (Professional Bull Riders) Kansas City (2023)
Over 8,000 event attendees were directly influenced by the OUTFRONT OOH campaign for PBR's Bull Riding team league in Kansas City.
- The source states 'over 8,000'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8,000
Unit
Count
Data Vintage
2023
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PBR
Primary
Tier B
https://qa.outfront.dev/blog/beyond-visibility ↗
Source Article
Beyond Visibility: Out of Home's Full-Funnel Power | OUTFRONT
Beyond Visibility: Out of Home's Full-Funnel Power
December 5, 2023
In the vast world of marketing, out of home (OOH) has long been the unsung hero, often associated with brand exposure and awareness. However, beneath its surface lies a gold mine of untapped potential that stretches far beyond mere …
Original Research
PBR
· Original study ↗
Methodology
OOH campaign case study; source cited as PBR, 2023
Methodology documented
Segmentation
IndustrySports & Entertainment
RegionNorth America
Channelevents
Cite this stat
Plain Text
PBR (Professional Bull Riders) Kansas City: 8,000 event attendees influenced. Source: PBR (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pbr-ooh-event-attendees-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pbr-ooh-event-attendees-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8,000</strong> -- event attendees influenced for PBR (Professional Bull Riders) Kansas City<br><small>Source: PBR (2023) · <a href="https://lighthousedata.io/data/pbr-ooh-event-attendees-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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