B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- passive churn share for Subscription ecommerce stores (2025)
Passive churn from payment failures accounts for 20% to 40% of total subscription churn.
- Reported as a range of 20% to 40%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
webmedic.com
Primary
Tier C
https://webmedic.com/ecommerce-subscription-model ↗
Source Article
Subscription Ecommerce Model Guide | WebMedic
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Original Research
webmedic.com
· Original study ↗
Methodology
Attribution not explicit in article; dunning industry data discussed in Recharge/Loop context; share of total churn from payment failures; range 20-40%, midpoint reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Subscription ecommerce stores: 20% passive churn share. Source: webmedic.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/payment-failure-passive-churn-share
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<blockquote cite="https://lighthousedata.io/data/payment-failure-passive-churn-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- passive churn share for Subscription ecommerce stores<br><small>Source: webmedic.com (2025) · <a href="https://lighthousedata.io/data/payment-failure-passive-churn-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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