B
Evidence Grade B
Graded
under review
Safe to Cite
Current
21.6%
21.6% -- sales increase for cookie sales at a bakery (choose-your-price) (2026)
Giving customers the freedom to choose how much to pay from a limited set of options resulted in 21.6% higher cookie sales at a bakery for the same average price.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Science Says
Primary
Tier C
https://app.sciencesays.com/archive?page=30 ↗
Source Article
Science Says
Original Research
Science Says
· Original study ↗
Methodology
Field experiment at a bakery
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
cookie sales at a bakery (choose-your-price): 21.6% sales increase. Source: Science Says (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pay-what-you-want-cookie-sales
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<blockquote cite="https://lighthousedata.io/data/pay-what-you-want-cookie-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.6%</strong> -- sales increase for cookie sales at a bakery (choose-your-price)<br><small>Source: Science Says (2026) · <a href="https://lighthousedata.io/data/pay-what-you-want-cookie-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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