B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
36%
36% -- share willing to pay premium for better amenities for US summer travelers (2025)
36% of US summer travelers willing to pay a premium are willing to pay extra for better amenities at a hotel.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NerdWallet
Primary
Tier B
https://qa.outfront.dev/blog/as-international-arrivals-drop-ooh-can-help-travel-destinations-tourist… ↗
Source Article
Five Ways OOH Can Help Travel Destinations & Tourist Attractions Stay Busy | Brand Central Station | OUTFRONT
As International Arrivals Drop, Here's Five Ways OOH Can Help Travel Destinations & Tourist Attractions Stay Busy This Summer
May 1, 2025
For tourist attractions and travel destinations reliant on visitors from outside the United States, the coming summer looks challenging. Billions of dollars of to…
Original Research
NerdWallet
· Original study ↗
Methodology
NerdWallet survey cited by OUTFRONT
Methodology documented
Segmentation
Industryb2b_saas,travel_hospitality
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US summer travelers: 36% share willing to pay premium for better amenities. Source: NerdWallet (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pay-premium-better-amenities-36-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pay-premium-better-amenities-36-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- share willing to pay premium for better amenities for US summer travelers<br><small>Source: NerdWallet (2025) · <a href="https://lighthousedata.io/data/pay-premium-better-amenities-36-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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