B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

38%

38% -- consumers preferring pause to cancel for subscription consumers (2026-07)

Name: Consumers Preferring Pause To Cancel Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2026-07 · Recurly Research

38% of consumers prefer pausing a subscription to cancelling.

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Attribution: Recurly Research View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

38%

Unit

Percentage

Data Vintage

2026-07

Entity

subscription consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Recurly Research Primary Tier B

https://membership.quest/membership-consultants ↗

Confidence: 53/100 Vintage: 2026-07 Channel: Deep Crawl

Source Article

Membership Consultants: A Complete Guide

Specialist membership consultants · the complete guide · September 2026 Membership consultants who keep members What a specialist consultant does, costs and delivers, from market scoping to handover. How long a member staysmonths 25 at 40 cancellations per 1,000 members a month — 48% a year Average …

Original Research

Recurly Research · Original study ↗

Methodology

Vendor benchmark

Methodology documented

Segmentation

Industrymarketing

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Plain Text

subscription consumers: 38% consumers preferring pause to cancel. Source: Recurly Research (2026-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pause-preference-38pct

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<blockquote cite="https://lighthousedata.io/data/pause-preference-38pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- consumers preferring pause to cancel for subscription consumers<br><small>Source: Recurly Research (2026-07) · <a href="https://lighthousedata.io/data/pause-preference-38pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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