B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
36%
36% -- marketers saying passive content converts moderately or very well for Marketers (2025)
36% of marketers say passive content converts moderately or very well.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unknown (cited by LeadSeed)
Primary
Tier C
https://www.leadseed.io/blog-en/interactive-content-a-new-dimension-in-b2b-lead-generation-exploited… ↗
Source Article
Interactive Content for B2B Lead Generation | LeadSeed
Est. Reading: 5 minutes
April 17, 2025
If you are going to compete in B2B, you need to trust that you’re capturing and maintaining your ideal audience’s attention. The problem is that the average consumer’s attention span is short, and static content (content that doesn’t require active engagement) …
Original Research
Unknown (cited by LeadSeed)
· Original study ↗
Methodology
Vendor blog citing unnamed survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers: 36% marketers saying passive content converts moderately or very well. Source: Unknown (cited by LeadSeed) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/passive-content-converts-well-marketers-2025
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<blockquote cite="https://lighthousedata.io/data/passive-content-converts-well-marketers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- marketers saying passive content converts moderately or very well for Marketers<br><small>Source: Unknown (cited by LeadSeed) (2025) · <a href="https://lighthousedata.io/data/passive-content-converts-well-marketers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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