B
Evidence Grade B
Graded
under review
Safe to Cite
Current
12%
12% -- partners implementing fully integrated marketing strategy for IT channel partners (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Afluent Vision
Primary
Tier B
https://afluentvision.com/core-tactics-of-an-integrated-it-marketing-strategy/ ↗
Source Article
Core Tactics of an Integrated IT Marketing Strategy
Original Research
Afluent Vision
· Original study ↗
Methodology
Annual State of Partner Marketing research survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
IT channel partners: 12% partners implementing fully integrated marketing strategy. Source: Afluent Vision (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/partners-integrated-marketing-strategy-12
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<blockquote cite="https://lighthousedata.io/data/partners-integrated-marketing-strategy-12" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- partners implementing fully integrated marketing strategy for IT channel partners<br><small>Source: Afluent Vision (2026) · <a href="https://lighthousedata.io/data/partners-integrated-marketing-strategy-12" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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