B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- consumers valuing authenticity over quality for digital content consumers (2022)
A Partipost study found that 66% of users value authenticity more than quality.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Partipost
Primary
Tier B
https://martechasia.net/features/why-does-authentic-digital-content-matter/ ↗
Source Article
Why does authentic digital content matter? - MartechAsia
This feature explains the importance of generating and publishing authentic digital content for APAC businesses.
Digital content comes in different formats, including text-based content, like blogs and articles, podcasts, videos, and infographics. Creating the right digital content for sales and mar…
Original Research
Partipost
· Original study ↗
Methodology
Partipost study cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital content consumers: 66% consumers valuing authenticity over quality. Source: Partipost (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/partipost-authenticity-over-quality-66pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/partipost-authenticity-over-quality-66pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- consumers valuing authenticity over quality for digital content consumers<br><small>Source: Partipost (2022) · <a href="https://lighthousedata.io/data/partipost-authenticity-over-quality-66pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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