B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- article reading rate for WeChat official accounts (automobile brands) (2023)
Precise pushing of articles to intended customers can improve article reading to 90% for automobile brands on WeChat.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Parllay (iclick)
Primary
Tier B
https://www.i-parllay.com/one-billion-sales-opportunities-lost-by-automobile-brands/ ↗
Source Article
One billion sales opportunities lost by automobile brands
One billion sales opportunities lost by automobile brands
- iclick
- 2023-01-04
By serving a number of automotive industry customers, we have found that both the passenger car brand and the tire brand have two missions that are unchanging: the discovery of potential customers and the repurchase of t…
Original Research
Parllay (iclick)
· Original study ↗
Methodology
Based on Parllay's two years of practical experience serving automotive industry clients
Methodology documented
Segmentation
IndustryAutomotive
RegionGlobal
Channelsocial
Cite this stat
Plain Text
WeChat official accounts (automobile brands): 90% article reading rate. Source: Parllay (iclick) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/parllay-precise-pushing-reading-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/parllay-precise-pushing-reading-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- article reading rate for WeChat official accounts (automobile brands)<br><small>Source: Parllay (iclick) (2023) · <a href="https://lighthousedata.io/data/parllay-precise-pushing-reading-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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