B Evidence Grade B Graded under review Safe to Cite Dated

30%

30% -- email unsubscribe reduction rate for Papa John's customers (2021)

2021  · Papa John's

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Attribution: Papa John's View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2021
Entity
Papa John's customers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Papa John's Primary Tier C
https://www.papajohns.co.uk/ ↗
Confidence: 48/100 Vintage: 2021 Channel: Deep Crawl
Source Article
How to capture new customers and preferences in time for Black Friday - RedEye
With Black Friday and the peak period just around the corner, it’s time to put your plans in place to capture new customers and preferences of your existing customers! Customer’s anticipation and awareness for the event has become a mainstay of UK culture, with a continued trend towards customers or…
Original Research
Papa John's · Original study ↗

By offering a 'snooze' option for emails

Methodology documented
Industrymarketing
Plain Text
Papa John's customers: 30% email unsubscribe reduction rate. Source: Papa John's (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/papa_johns_unsubscribe_reduction
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<blockquote cite="https://lighthousedata.io/data/papa_johns_unsubscribe_reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- email unsubscribe reduction rate for Papa John's customers<br><small>Source: Papa John's (2021) · <a href="https://lighthousedata.io/data/papa_johns_unsubscribe_reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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