B
Evidence Grade B
Safe to Cite
Dated
7%
7% -- sales growth rate yoy for Pantene core haircare products (US) (2013)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Mobile Marketing Association (MMA)
Primary
Tier A
http://www.mmaglobal.com/case-study-hub/case_studies/view/31812 ↗
Source Article
MMA Case Study Hub
Original Research
Mobile Marketing Association (MMA)
· Original study ↗
Methodology
Year-over-year decline in Pantene core product sales cited as campaign context in the MMA case study (2013 vs. previous year); brand-level sales figure tied to the marketing/market-share challenge the campaign addressed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pantene core haircare products (US): 7% sales growth rate yoy. Source: Mobile Marketing Association (MMA) (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pantene-core-products-sales-decline-2013
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<blockquote cite="https://lighthousedata.io/data/pantene-core-products-sales-decline-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- sales growth rate yoy for Pantene core haircare products (US)<br><small>Source: Mobile Marketing Association (MMA) (2013) · <a href="https://lighthousedata.io/data/pantene-core-products-sales-decline-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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