B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2.3%
2.3% -- revenue share from updated triggered email campaigns for Panasonic's online store (2022-03-29)
The baseline revenue share from updated triggered email campaigns relative to the total revenue of Panasonic's online store before the audit was 2.3% (increasing to 5.06%).
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.3%
Unit
Percentage
Data Vintage
2022-03-29
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Maestra
Primary
Tier A
https://maestra.io/blog/cases/panasonic-trigger-emails/ ↗
Source Article
46 Triggers are Better than 133: How Panasonic Carried Out a Triggered Email Audit and Saved a Quarter of the Marketer’s Time
46 Triggers are Better than 133: How Panasonic Carried Out a Triggered Email Audit and Saved a Quarter of the Marketer’s Time
46 Triggers are Better than 133: How Panasonic Carried Out a Triggered Email Audit and Saved a Quarter of the Marketer’s Time
Goals
Carry out an audit of the triggered email …
Original Research
Maestra
· Original study ↗
Methodology
Increase in revenue share from automated abandoned category, abandoned view, next purchase recommendations campaigns and product articles.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Panasonic's online store: 2.3% revenue share from updated triggered email campaigns. Source: Maestra (2022-03-29). Via Lighthouse Intelligence -- https://lighthousedata.io/data/panasonic-trigger-email-audit-revenue-share
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<blockquote cite="https://lighthousedata.io/data/panasonic-trigger-email-audit-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.3%</strong> -- revenue share from updated triggered email campaigns for Panasonic's online store<br><small>Source: Maestra (2022-03-29) · <a href="https://lighthousedata.io/data/panasonic-trigger-email-audit-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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