B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$29
$29 -- cost per acquisition for Mobile app paid user acquisition (Google, TikTok, Meta) (2025)
The average cost per acquisition for running targeted paid app acquisition campaigns across platforms like Google, TikTok, and Meta is about $29.
- The $29 figure is cited as an approximate general benchmark without a specific underlying research source or study date named.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$29
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
touchlane.com
Primary
Tier C
https://touchlane.com/top-6-mistakes-to-avoid-when-building-a-mobile-app/ ↗
Source Article
Common Mistakes to Avoid when Developing a Mobile App
Top 6 mistakes to avoid when building a mobile app
Intro
As thousands of apps are released every day and user expectations are at an all-time high, avoiding typical errors is not only wise but also necessary for survival and growth. Even one mistake, like ignoring user experience or market research,…
Original Research
touchlane.com
· Original study ↗
Methodology
Average CPA for paid app-install campaigns; approximate figure cited without source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile app paid user acquisition (Google, TikTok, Meta): $29 cost per acquisition. Source: touchlane.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-user-acquisition-cost-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-user-acquisition-cost-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$29</strong> -- cost per acquisition for Mobile app paid user acquisition (Google, TikTok, Meta)<br><small>Source: touchlane.com (2025) · <a href="https://lighthousedata.io/data/paid-user-acquisition-cost-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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