B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- roi variance for Paid Social and Online Display (2025)
Paid Social and Online Display channels have an ROI return variance of +/- nearly 90%.
- Values are described as '+/- nearly 90%'
- Derived from Profit Ability 2 meta-analysis of £1.8bn media spend across 10 channels
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier B
https://www.thinkbox.tv/news-and-opinion/opinion/how-to-make-smart-budget-cuts-in-times-of-uncertain… ↗
Source Article
How to make smart budget cuts in times of uncertainty
Marketing feels like a tough gig at the moment. Last month, we finally witnessed the Trump administration’s ‘Liberation Day’ of massive tariffs across the board, and regardless of the fact the UK got off lighter with a special dispensation of ‘just’ 10% and the majority of tariffs have been delayed,…
Original Research
Thinkbox
· Original study ↗
Methodology
From Profit Ability 2 meta analysis; ROI variance
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Paid Social and Online Display: 90% roi variance. Source: Thinkbox (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-social-display-roi-variance-90
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<blockquote cite="https://lighthousedata.io/data/paid-social-display-roi-variance-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- roi variance for Paid Social and Online Display<br><small>Source: Thinkbox (2025) · <a href="https://lighthousedata.io/data/paid-social-display-roi-variance-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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