B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
8.5%
8.5% -- paid social conversion rate increase for CTV exposure (2026)
Paid social conversion rates improve by 8.5% when supported by CTV exposure.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Paramount Ads Manager
Primary
Tier A
https://adsmanager.paramount.com/insights/ctv-advertising-for-dtc-brands-drive-summer-sales-online ↗
Source Article
CTV Advertising for DTC Brands: How to Drive Summer Sales on Streaming
Industry Insights
How DTC Brands Can Use CTV Advertising to Drive Summer Sales
Summer is one of the most competitive seasons on the calendar for DTC brands. Shoppers are spending, categories like apparel, home goods, beauty, and outdoor gear are peaking, and the brands that show up with the right me…
Original Research
Paramount Ads Manager
· Original study ↗
Methodology
Research from CTV vs. Social report.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
CTV exposure: 8.5% paid social conversion rate increase. Source: Paramount Ads Manager (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-social-conversion-rate-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-social-conversion-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.5%</strong> -- paid social conversion rate increase for CTV exposure<br><small>Source: Paramount Ads Manager (2026) · <a href="https://lighthousedata.io/data/paid-social-conversion-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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