B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9%
9% -- paid social ad spend growth for Paid social ad spend (2025)
Paid social ad spend increased by 9% during Black Friday 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
92
Source
sender.net
Primary
Tier A
https://www.sender.net/blog/black-friday-statistics/?utm_source=www.dontparkthatcart.com&utm_medium=… ↗
Source Article
60+ Black Friday Statistics: Worldwide Sales Data (2026)
Black Friday, one of the most significant shopping events of the year, brings massive deals, impressive discounts, and sales events. Online retailers and in-store shopping, each with its unique strategies, play crucial roles in this annual retail bonanza.
To show you just how impactful this shopping…
Original Research
sender.net
· Original study ↗
Segmentation
Industrymarketing
Channelcontent
Cite this stat
Plain Text
Paid social ad spend: 9% paid social ad spend growth. Source: sender.net (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-social-ad-spend-growth-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-social-ad-spend-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- paid social ad spend growth for Paid social ad spend<br><small>Source: sender.net (2025) · <a href="https://lighthousedata.io/data/paid-social-ad-spend-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.