B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

0.8%

0.8% -- paid search response rate for Paid search marketing (2019)

Name: Paid Search Response Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-23

2019 · United States Postal Service

Paid search marketing achieves an average response rate of 0.8%.

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Attribution: United States Postal Service View source

Lighthouse Research Team

Last verified: 2026-09-23 · How we verify data →

Source verified Evidence graded

Value

0.8%

Unit

Percentage

Data Vintage

2019

Entity

Paid search marketing

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

United States Postal Service Primary Tier C

https://blog.prospectsplus.com/direct-mail-trends-for-2019/ ↗

Confidence: 55/100 Vintage: 2019 Channel: Deep Crawl

Source Article

Direct Mail Real Estate Marketing Trends | Real Estate Marketing

Direct Mail Real Estate Marketing Trends Stand out in a Sea of Agents Multi-channel marketing is a vital strategy for real estate agent lead generation. With a comprehensive approach, you’ll increase the odds of being found in an overcrowded sea of other agents. Naturally, not all multi-channel mark…

Original Research

United States Postal Service · Original study ↗

Methodology

Cited in ProspectsPlus blog comparing digital channels to USPS direct mail study

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Paid search marketing: 0.8% paid search response rate. Source: United States Postal Service (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-search-response-rate-2019

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<blockquote cite="https://lighthousedata.io/data/paid-search-response-rate-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.8%</strong> -- paid search response rate for Paid search marketing<br><small>Source: United States Postal Service (2019) · <a href="https://lighthousedata.io/data/paid-search-response-rate-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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