B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
11%
11% -- share of online purchasers from paid search ads for online purchasers (2026)
About 11% of online purchasers arrive at a site through paid search ads.
- Approximation ('about 11%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
afteractive.com
Primary
Tier C
https://www.afteractive.com/blog/how-to-increase-traffic-to-your-wordpress-website-using-local-seo ↗
Source Article
Increase Traffic to your WordPress website using Local SEO
Original Research
afteractive.com
· Original study ↗
Methodology
Cited from MailChimp/SEMRush references
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online purchasers: 11% share of online purchasers from paid search ads. Source: afteractive.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-search-purchaser-share-11pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-search-purchaser-share-11pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- share of online purchasers from paid search ads for online purchasers<br><small>Source: afteractive.com (2026) · <a href="https://lighthousedata.io/data/paid-search-purchaser-share-11pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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