B
Evidence Grade B
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accuracy verified by the review judge
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Recent
93%
93% -- paid search median roi for Paid search (US advertising channel) (2025)
According to ANA data cited in the article, paid search has a median return on investment of 93%.
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Lighthouse Research Team
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Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ANA
Primary
Tier B
https://franklinmadisondirect.com/articles/direct-mails-defining-year/ ↗
Source Article
As Seen on Forbes: Direct Mail’s Defining Year
Blog
As Seen on Forbes: Direct Mail’s Defining Year
While many marketers struggle with rising ad prices and unpredictable online performance, a growing number are turning to a channel that delivers something rare: reliable, measurable impact. In his latest Forbes Agency Council article, Franklin Mad…
Original Research
ANA
· Original study ↗
Methodology
Median return on investment for paid search as reported by ANA and cited in the article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Paid search (US advertising channel): 93% paid search median roi. Source: ANA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-search-median-roi-ana
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<blockquote cite="https://lighthousedata.io/data/paid-search-median-roi-ana" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- paid search median roi for Paid search (US advertising channel)<br><small>Source: ANA (2025) · <a href="https://lighthousedata.io/data/paid-search-median-roi-ana" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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