B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22%
22% -- paid search cost increase yoy for paid search advertising (2025)
Paid search costs have increased by 22% year-over-year according to Gartner's 2025 Marketing Budget Report.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://bizaigpt.com/blog/advantages-of-high-intent-keywords-hvac-seo ↗
Source Article
Advantages Of High Intent Keywords Hvac Seo
Original Research
Gartner
· Original study ↗
Methodology
Cited from Gartner's 2025 Marketing Budget Report.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
paid search advertising: 22% paid search cost increase yoy. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-search-cost-increase-2025
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<blockquote cite="https://lighthousedata.io/data/paid-search-cost-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- paid search cost increase yoy for paid search advertising<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/paid-search-cost-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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