B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
22%
22% -- paid search conversion rate lift for paid search campaigns following a CTV campaign (2026)
Paid search conversion rates increased by 22% following a CTV campaign.
- Cites an unnamed study
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fluency.inc
Primary
Tier C
https://www.fluency.inc/blog/unlocking-connected-tv-success-using-automation-to-drive-scalable-ctv-a… ↗
Source Article
Unlocking Connected TV Success: Using Automation to Drive Scalable CTV Advertising
As streaming services and digital apps become the primary screens for today’s audiences, Connected TV (CTV) enables advertisers to reach viewers directly where they’re most engaged—whether on streaming platforms, gaming consoles, or smart TVs. This powerful format allows advertisers to deliver immer…
Original Research
fluency.inc
· Original study ↗
Methodology
From an unnamed study cited by the publisher demonstrating cross-channel lift after a CTV campaign; no time period given, vintage set to collection year
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
paid search campaigns following a CTV campaign: 22% paid search conversion rate lift. Source: fluency.inc (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-search-conversion-lift-after-ctv-22
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-search-conversion-lift-after-ctv-22" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- paid search conversion rate lift for paid search campaigns following a CTV campaign<br><small>Source: fluency.inc (2026) · <a href="https://lighthousedata.io/data/paid-search-conversion-lift-after-ctv-22" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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