39% -- paid result click share for All clicks on the Google SERP for the query "buy eyeglasses online" (where 4 paid ads appear above organic results) (2026)

Name: Paid Result Click Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2026 · Ahrefs

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Attribution: Ahrefs View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

39%

Unit

Percentage

Data Vintage

2026

Entity

All clicks on the Google SERP for the query "buy eyeglasses online" (where 4 paid ads appear above organic results)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Ahrefs Primary Tier B

https://ahrefs.com/blog/serps/ ↗

Confidence: 70/100 Vintage: 2026 Channel: Common Crawl

Source Article

What are SERPs? Search Engine Results Pages Explained

Original Research

Ahrefs · Original study ↗

Methodology

Ahrefs notes Google shows four paid ads above organic results for this query, causing 39% of all clicks to go to paid results; original study not explicitly attributed in the article

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

All clicks on the Google SERP for the query "buy eyeglasses online" (where 4 paid ads appear above organic results): 39% paid result click share. Source: Ahrefs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-result-click-share-eyeglasses-serp

HTML Embed

<blockquote cite="https://lighthousedata.io/data/paid-result-click-share-eyeglasses-serp" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- paid result click share for All clicks on the Google SERP for the query "buy eyeglasses online" (where 4 paid ads appear above organic results)<br><small>Source: Ahrefs (2026) · <a href="https://lighthousedata.io/data/paid-result-click-share-eyeglasses-serp" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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