B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31%
31% -- share naming paid media as biggest budget priority for European communications professionals (2023)
31% of European communications professionals named paid media as their biggest budget priority.
- Survey was conducted in autumn 2022 for the 2023 report
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
440
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cision and PRWeek
Primary
Tier A
https://www.cision.co.uk/resources/articles/2023-global-comms-reports-5-takeaways-european-prs/ ↗
Source Article
2023 Global Comms Report: 5 Takeaways for European PRs
Original Research
Cision and PRWeek
· Original study ↗
Methodology
Europe and APAC both at 31%, US at 25%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
European communications professionals: 31% share naming paid media as biggest budget priority. Source: Cision and PRWeek (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-media-priority-europe-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-media-priority-europe-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- share naming paid media as biggest budget priority for European communications professionals<br><small>Source: Cision and PRWeek (2023) · <a href="https://lighthousedata.io/data/paid-media-priority-europe-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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