B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- paid loyalty subscription cancellation rate within six months for paid loyalty subscriptions (2025)
According to Loyalty Science Lab's 2025 Subscription Loyalty Benchmarks, 40% of paid loyalty subscriptions are cancelled within six months because members do not perceive ongoing value.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Loyalty Science Lab
Primary
Tier C
https://rewardport.in/the-subscription-trap-why-recurring-revenue-without-recurring-value-will-fail/ ↗
Source Article
The Subscription Trap: Why Recurring Revenue Without Recurring Value Will Fail
The Subscription Trap:
Why Recurring Revenue Without Recurring Value Will Fail
Your premium loyalty member is paying you ₹999 a month. In 90 days, they’ll forget why.
Your premium loyalty member is paying you ₹999 a month. In 90 days, they’ll forget why.
That’s not conjecture — it’s a structural fla…
Original Research
Loyalty Science Lab
· Original study ↗
Methodology
Cited from Loyalty Science Lab's 2025 Subscription Loyalty Benchmarks; methodology not stated in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
paid loyalty subscriptions: 40% paid loyalty subscription cancellation rate within six months. Source: Loyalty Science Lab (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-loyalty-subscription-cancellation-6-months-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-loyalty-subscription-cancellation-6-months-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- paid loyalty subscription cancellation rate within six months for paid loyalty subscriptions<br><small>Source: Loyalty Science Lab (2025) · <a href="https://lighthousedata.io/data/paid-loyalty-subscription-cancellation-6-months-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.