B
Evidence Grade B
Graded
under review
Safe to Cite
Current
14%
14% -- paid listings ctr increase for Paid search listings (Google sponsored listings after placement closer to organic results) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Neil Walker / Just Search (MancSEO Mini Conference presentation)
Primary
Tier C
http://www.attacat.co.uk/brain/forecasting-for-seo-mancseo-mini-conference ↗
Source Article
Forecasting for SEO - #MancSEO Mini Conference
Original Research
Neil Walker / Just Search (MancSEO Mini Conference presentation)
· Original study ↗
Methodology
Increase in paid listing CTR following Google moving sponsored listings closer to organic results, per conference presentation.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Paid search listings (Google sponsored listings after placement closer to organic results): 14% paid listings ctr increase. Source: Neil Walker / Just Search (MancSEO Mini Conference presentation) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-listings-ctr-increase-google-layout
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-listings-ctr-increase-google-layout" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- paid listings ctr increase for Paid search listings (Google sponsored listings after placement closer to organic results)<br><small>Source: Neil Walker / Just Search (MancSEO Mini Conference presentation) (2026) · <a href="https://lighthousedata.io/data/paid-listings-ctr-increase-google-layout" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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