B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- percentage of paid links deleted or switched to nofollow within 6 months for paid backlinks (2022)
On average, around 18% of paid and built links get deleted or switched to nofollow within 6 months.
- Vendor study based on internal database of analyzed links
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
95,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Base.me
Primary
Tier B
https://base.me/use-cases-buying-links.html ↗
Source Article
Tracking Cost, Health Status Changes and Expiry Dates for all the Links You are Building is Hard and Time-intensive
You are likely still using Google Sheets to store created links, track their expiration date and price, as well as manage your link builders and projects - as do 95% of other SEO agencies and consultants
Unfortunately, every day you continue using Sheets it just continues bleeding your link-building…
Original Research
Base.me
· Original study ↗
Methodology
Analysis of more than 95,000 created links over the last 9 years, per Base.me
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
paid backlinks: 18% percentage of paid links deleted or switched to nofollow within 6 months. Source: Base.me (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-links-deleted-nofollowed-6-months
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-links-deleted-nofollowed-6-months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- percentage of paid links deleted or switched to nofollow within 6 months for paid backlinks<br><small>Source: Base.me (2022) · <a href="https://lighthousedata.io/data/paid-links-deleted-nofollowed-6-months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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