B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

6.34%

6.34% -- paid ctr for paid CTR in SERPs dominated by AI (2025)

Name: Paid CTR Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-17

2025 · SEOZoom

Paid search click-through rate (CTR) dropped to 6.34% in SERPs dominated by artificial intelligence.

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Attribution: SEOZoom View source

Lighthouse Research Team

Last verified: 2026-09-15 · How we verify data →

Source verified Evidence graded

Value

6.34%

Unit

Percentage

Data Vintage

2025

Entity

paid CTR in SERPs dominated by AI

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

65/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

SEOZoom Primary Tier A

https://www.seozoom.com/data-visibility-ai-google/ ↗

Confidence: 49/100 Vintage: 2025 Channel: Cc Extraction

Source Article

Visibility on Google and AI: data analysis, impact, and behavior

AI everywhere, but Google remains number one: the evolution of visibility The digital market has found a shortcut: using “AI” as a universal explanation. Is traffic declining? It’s AI’s fault. Are campaigns less effective? It’s AI’s fault. Is the brand struggling to stand out? It’s AI’s fault. Is it…

Also cited by

triplewhale.com https://www.triplewhale.com/

2026-08-15

ParadoxSEO https://paradoxseo.com/blog/ai-overviews-impact-on-organic-traffic-2026

2026-09-15

Original Research

SEOZoom · Original study ↗

Methodology

Decline from 19.7%

Segmentation

Channelrss_feed

Cite this stat

Plain Text

paid CTR in SERPs dominated by AI: 6.34% paid ctr. Source: SEOZoom (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-ctr-decline-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/paid-ctr-decline-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.34%</strong> -- paid ctr for paid CTR in SERPs dominated by AI<br><small>Source: SEOZoom (2025) · <a href="https://lighthousedata.io/data/paid-ctr-decline-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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