B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

46%

46% -- paid content advertising budget increase share for Companies highly successful at content marketing (2022)

2022  · Semrush

46% of companies that are highly successful at content marketing planned to increase their budget for paid content advertising in 2022.

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Attribution: Semrush View source
Lighthouse Research Team
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Source verified Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2022
Entity
Companies highly successful at content marketing
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Semrush Primary Tier C
https://summ-it.de/content/content-marketing-strategie-entwickeln/ ↗
Confidence: 48/100 Vintage: 2022 Channel: Deep Crawl
Source Article
Content Marketing Strategie entwickeln - Schritt für Schritt
In diesem Artikel erfahren Sie, wie Sie Schritt für Schritt eine maßgeschneiderte Content Marketing Strategie entwickeln, die Ihren Geschäftserfolg nachhaltig unterstützt. Was ist eine Content Marketing Strategie? Eine Content Marketing Strategie ist ein planvoller Ansatz, bei dem relevante und wert…
Original Research
Semrush · Original study ↗

Article states 'we found' but figure corresponds to Semrush State of Content Marketing research; refers to planned 2022 budget increases for paid content advertising

Methodology documented
Industrymarketing
Plain Text
Companies highly successful at content marketing: 46% paid content advertising budget increase share. Source: Semrush (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-content-ad-budget-increase-2022
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<blockquote cite="https://lighthousedata.io/data/paid-content-ad-budget-increase-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- paid content advertising budget increase share for Companies highly successful at content marketing<br><small>Source: Semrush (2022) · <a href="https://lighthousedata.io/data/paid-content-ad-budget-increase-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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