B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- paid click share lost for Law firms / brands not cited in Google AI Overview (2025)
Brands or law firms cited in Google AI Overviews see 91% more paid clicks (or miss out on 91% of paid clicks if not cited).
- Article describes the metric both as missing out on 91% of paid clicks if not cited and as cited brands seeing 91% more paid clicks
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier C
https://foxandowlmarketing.com/seo-for-lawyers-in-the-ai-overview-era/ ↗
Source Article
SEO for Lawyers: Are You Losing Clicks to AI Overviews?
AI search is changing SEO for lawyers. If your law firm isn’t cited by Google’s AI Overview, it is highly likely you are missing out on 91% of paid clicks and 35% of organic clicks. That is the finding from a landmark Seer Interactive study
When Google answers users’ legal queries with an AI, and yo…
Original Research
Seer Interactive
· Original study ↗
Methodology
Article states firms not cited in AI Overview miss out on 91% of paid clicks; also framed as cited brands seeing 91% more paid clicks — phrasing ambiguity noted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Law firms / brands not cited in Google AI Overview: 91% paid click share lost. Source: Seer Interactive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-clicks-missed-not-cited-ai-overview
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-clicks-missed-not-cited-ai-overview" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- paid click share lost for Law firms / brands not cited in Google AI Overview<br><small>Source: Seer Interactive (2025) · <a href="https://lighthousedata.io/data/paid-clicks-missed-not-cited-ai-overview" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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