B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Current
27%
27% -- paid results click share for Google paid search results (commercial queries) (2026)
For queries like 'buy eyeglasses online' where Google displays four paid ads above organic results, 27% of all clicks go to paid results.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://ahrefs.com/blog/serps/ ↗
Source Article
What are SERPs? Search Engine Results Pages Explained
Original Research
Ahrefs
· Original study ↗
Methodology
Example query cited in Ahrefs SERP guide
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google paid search results (commercial queries): 27% paid results click share. Source: Ahrefs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-clicks-buy-eyeglasses
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-clicks-buy-eyeglasses" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- paid results click share for Google paid search results (commercial queries)<br><small>Source: Ahrefs (2026) · <a href="https://lighthousedata.io/data/paid-clicks-buy-eyeglasses" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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