B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- paid click lift from ai overview citation for brands cited in AI overviews (2025)
Brands cited in AI overviews earn 91% more paid clicks.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Search Engine Land
Primary
Tier C
https://aiboost.co.uk/cost-benefit-of-ai-seo-is-it-worth-the-investment/ ↗
Source Article
Cost–Benefit of AI SEO
Original Research
Search Engine Land
· Original study ↗
Methodology
Search Engine Land data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands cited in AI overviews: 91% paid click lift from ai overview citation. Source: Search Engine Land (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-click-lift-ai-citation
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-click-lift-ai-citation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- paid click lift from ai overview citation for brands cited in AI overviews<br><small>Source: Search Engine Land (2025) · <a href="https://lighthousedata.io/data/paid-click-lift-ai-citation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.