B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- paid branded search query growth for Paid branded search term queries during a Fanatically Digital 10-week brand awareness display campaign (2022)
A 10-week brand awareness display campaign generated an 88% increase in paid branded search term queries.
- Client and exact campaign execution dates are not specified
- Single-case agency example
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Fanatically Digital
Primary
Tier A
https://fanaticallydigital.com/blog/tag/brand-awareness/ ↗
Source Article
brand awareness Archives - Fanatically Digital
Today, we’re looking at how to build brand awareness with display advertising. This can be a very nuanced conversation and it is important your team is on the same page from the jump. Some decisions that need to be made from the start are, what campaign and ad types to use and what KPIs will be used…
Original Research
Fanatically Digital
· Original study ↗
Methodology
Self-reported agency case study of a 10-week brand awareness display campaign; uplift measured against pre-campaign branded query baseline; client not named; article published Dec 7, 2022, campaign dates not specified
Methodology documented
Segmentation
IndustryMedia
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Paid branded search term queries during a Fanatically Digital 10-week brand awareness display campaign: 88% paid branded search query growth. Source: Fanatically Digital (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-branded-search-queries-88-increase
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<blockquote cite="https://lighthousedata.io/data/paid-branded-search-queries-88-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- paid branded search query growth for Paid branded search term queries during a Fanatically Digital 10-week brand awareness display campaign<br><small>Source: Fanatically Digital (2022) · <a href="https://lighthousedata.io/data/paid-branded-search-queries-88-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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