B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- backlink loss rate for paid backlinks (guest blogging and other link types) (2022)
An average of 18% of paid backlinks are lost after only 6 months of existence.
- Paid links defined as paid directly or through providing free high-quality content
- Loss measured at 6 months after link creation
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
98,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Base.me
Primary
Tier B
https://base.me/features-automatic-baklinks-health-check-crawler.html ↗
Source Article
Automatic backlinks health check crawler
Problem: Backlinks get removed and clients get unhappy
Have you ever shared a monthly link building report with your client and they get back to you with a question “where is my link on this page?”
Or did you manage to rank a particular page well, and then you just suddenly lost your rankings and tr…
Original Research
Base.me
· Original study ↗
Methodology
Company research based on 98,000 guest blogging and other backlink types built or created over the last 7 years
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
paid backlinks (guest blogging and other link types): 18% backlink loss rate. Source: Base.me (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-backlink-loss-rate-6-months
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-backlink-loss-rate-6-months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- backlink loss rate for paid backlinks (guest blogging and other link types)<br><small>Source: Base.me (2022) · <a href="https://lighthousedata.io/data/paid-backlink-loss-rate-6-months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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