B
Evidence Grade B
Graded
under review
Safe to Cite
Current
41%
41% -- consumer trust in paid advertising for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://altois.com/blog/real-estate-marketing-through-earned-media-is-pr-still-worth-it-in-2026/ ↗
Source Article
Real Estate Marketing Through Earned Media: Is PR Still Worth It in 2026?
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen Global Trust in Advertising survey, cited via SHNO
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 41% consumer trust in paid advertising. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-advertising-trust-consumers-2026
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<blockquote cite="https://lighthousedata.io/data/paid-advertising-trust-consumers-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- consumer trust in paid advertising for consumers<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/paid-advertising-trust-consumers-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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