B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- paid ads traffic share for websites (2025)
Paid ads contribute approximately 15% of total visits to a website according to SEOInc.
- Value is stated as an approximation ('approximately 15% only')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SEOInc
Primary
Tier C
https://intersmart.ae/seo-vs-ppc-choosing-right-strategy-for-your-business/ ↗
Source Article
SEO vs. PPC: Choosing the Right Strategy for Your Business
- December 12, 2025
- Post By: Alex Mariyan Sebastian
Most companies pick the wrong strategy due to a lack of understanding about the difference between SEO and PPC.
Organic traffic that is derived through SEO contributes a significant 53% share of total visits to a website, whereas paid ads contrib…
Original Research
SEOInc
· Original study ↗
Methodology
Cited from SEOInc
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
websites: 15% paid ads traffic share. Source: SEOInc (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-ads-traffic-share-15
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<blockquote cite="https://lighthousedata.io/data/paid-ads-traffic-share-15" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- paid ads traffic share for websites<br><small>Source: SEOInc (2025) · <a href="https://lighthousedata.io/data/paid-ads-traffic-share-15" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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