B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
65%
65% -- paid ads click share for Paid ads on transactional SERPs (share of clicks received) (2025-05)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier C
https://adstargets.com/blog/search-engine-results-page ↗
Source Article
Search Engine Results Page (SERP): 8 Powerful Features You Should Know For Better Visibility
Original Research
WordStream
· Original study ↗
Methodology
Article states paid ads effective on transactional SERPs received 'almost 65% of clicks', citing research by online advertising group WordStream; no study date given.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Paid ads on transactional SERPs (share of clicks received): 65% paid ads click share. Source: WordStream (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-ads-click-share-transactional-serps
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-ads-click-share-transactional-serps" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- paid ads click share for Paid ads on transactional SERPs (share of clicks received)<br><small>Source: WordStream (2025-05) · <a href="https://lighthousedata.io/data/paid-ads-click-share-transactional-serps" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.