B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- paid ad click share for Google search results (2014)
Paid ads get only 10% of clicks overall on search result pages.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Moz
Primary
Tier B
https://vipmarketingpros.com/why-your-company-needs-seo/ ↗
Source Article
Why Your Company Needs SEO - VIP Marketing Florida
Search Engine Optimization (SEO) is the process through which the quantity and quality of traffic to your website through organic search engine results is achieved. (Organic traffic is any traffic that comes to your site purely through search results without payment for positioning). Search engines …
Original Research
Moz
· Original study ↗
Methodology
From SEO Moz click study as cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google search results: 10% paid ad click share. Source: Moz (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-ads-click-share-10
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-ads-click-share-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- paid ad click share for Google search results<br><small>Source: Moz (2014) · <a href="https://lighthousedata.io/data/paid-ads-click-share-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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