B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
7%
7% -- conversion drop for page load delay (2026)
A one-second delay in page load time results in a 7% drop in conversions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
Done
Primary
Tier B
https://done.lu/how-to-boost-website-conversions-a-practical-smb-guide/ ↗
Source Article
How to boost website conversions: a practical SMB guide
Also cited by
nonprofitpro.com
https://www.nonprofitpro.com/
2026-08-18
forbes.com
https://www.forbes.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
ppc.land
https://ppc.land/
2026-08-18
Original Research
Done
· Original study ↗
Methodology
One-second delay. Source: Research across 20,000+ tested pages.
Segmentation
IndustryAll
Company SizeSMB
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
page load delay: 7% conversion drop. Source: Done (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/page_load_delay_conversion_drop
HTML Embed
<blockquote cite="https://lighthousedata.io/data/page_load_delay_conversion_drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- conversion drop for page load delay<br><small>Source: Done (2026) · <a href="https://lighthousedata.io/data/page_load_delay_conversion_drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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