C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
7%
7% -- conversion loss per second of load time for ecommerce websites (2026)
Each additional second of page load time results in approximately a 7% loss in conversion rate.
- Attributed generally to studies; original studies not explicitly named
- Stated as an approximate figure ('roughly 7%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Analytics Agent
Primary
Tier C
https://analytics-agent.app/resources/shopify-conversion-optimization-analytics/ ↗
Source Article
Shopify Conversion Optimization: Data-Driven Guide | Analytics Agent
Most Shopify stores convert at 1.4%. The top 20% hit 3.2% or higher. That gap is not abstract. On a store doing $50K per month in traffic value, it represents $10K-$15K in lost revenue every single month.
The standard advice? "Add trust badges. Speed up your site. Write better product descriptions."…
Also cited by
RiseUp Agency
https://riseup.agency/cro-agency/
2026-09-20
Original Research
Analytics Agent
· Original study ↗
Methodology
Cited as 'studies consistently show'; original studies not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
ecommerce websites: 7% conversion loss per second of load time. Source: Analytics Agent (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/page-speed-conversion-loss-per-second
HTML Embed
<blockquote cite="https://lighthousedata.io/data/page-speed-conversion-loss-per-second" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- conversion loss per second of load time for ecommerce websites<br><small>Source: Analytics Agent (2026) · <a href="https://lighthousedata.io/data/page-speed-conversion-loss-per-second" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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