B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16%
16% -- customer satisfaction decrease rate for customer satisfaction decrease per second delay in site page load (2010)
Every 1 second delay in site page load decreases customer satisfaction by 16 percent according to Aberdeen Group research.
- Study conducted more than a decade prior to 2022
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Lighthouse Research Team
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Aberdeen Group
Primary
Tier A
https://www.atomicsmash.co.uk/blog/predicting-future-ecommerce/ ↗
Source Article
Predicting the future of eCommerce - Atomic Smash
What’s in store for eCommerce in 2022 and beyond?
We don’t have a crystal ball to see the future, but we do have access to industry experts who have kindly shared their insights to help us look ahead. Here are our predictions for eCommerce in 2022 and beyond.
eCommerce businesses need to keep up wit…
Original Research
Aberdeen Group
· Original study ↗
Methodology
Research from Aberdeen Group
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
customer satisfaction decrease per second delay in site page load: 16% customer satisfaction decrease rate. Source: Aberdeen Group (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/page-load-delay-impact
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<blockquote cite="https://lighthousedata.io/data/page-load-delay-impact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- customer satisfaction decrease rate for customer satisfaction decrease per second delay in site page load<br><small>Source: Aberdeen Group (2010) · <a href="https://lighthousedata.io/data/page-load-delay-impact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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